Emerald PPC Academy: Ireland-first performance marketing training

Master PPC for the Irish market with practical, campaign-first training in Google Ads, Microsoft Ads, and Meta Ads. Learn through real Ireland-based case studies and graduate with a portfolio you can use immediately.

Designed for marketers, founders, and career changers who want market-ready campaigns. Our curriculum centres on Ireland’s search behaviour, seasonality, and compliance standards so your first campaigns are built to local expectations.

  • Focused on Irish consumer search intent
  • Hands-on labs with guided templates
  • Campaign-first portfolio building
  • Mentor feedback from working specialists

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Bright Dublin classroom with students working on laptops, instructor pointing at PPC dashboard on a wall screen, modern desks, and calm daylight in a professional training environment.

Clear learning paths for your current level

Beginner Path

Ideal if you are new to paid media or need structured foundations. You will learn account architecture, keyword research for Ireland, ad policy basics, and conversion tracking setup through guided labs.

Outcome: a complete search campaign for an Irish business scenario, with ad groups, ads, and tracking ready for review.

Pro Path

Best for marketers with experience who want to modernise and expand their skills across Google Ads, Microsoft Ads, and Meta Ads. Includes budgeting models, audience layering, automation, and optimisation workflows.

Outcome: a multi-channel portfolio that demonstrates strategy, measurement, and growth planning for a realistic Irish case.

Two students reviewing a printed learning roadmap and laptop screen showing PPC modules, notebooks and coffee on a neutral table, illustrating beginner and pro pathways.

Curriculum overview with practical labs

Each topic is paired with a lab using Irish market data. You will build in a sandbox environment before planning go-live steps for real accounts.

Account structure and campaign setup

Build search and shopping structures, organise ad groups for local relevance, and apply Irish ad copy conventions. Includes structured naming, keyword grouping, and account hygiene standards.

Microsoft Ads and cross-platform parity

Translate Google Ads learnings into Microsoft Ads with platform-specific targeting, import best practices, and Irish Bing audience insights to capture overlooked demand.

Meta Ads for full-funnel demand

Develop campaigns aligned to Irish audience signals, create compliant creative for local regulations, and map lead forms to CRM workflows.

Measurement, tracking, and reporting

Configure conversions, events, and offline uploads. Build concise dashboards to present performance in a clear Irish business context.

Close-up of hands on a laptop running Google Ads interface with notes on campaign structure, visible checklists and lab worksheets on the desk.

Real Ireland-based case studies

We use scenarios aligned to sectors common across Ireland: hospitality, professional services, ecommerce, and regional retail. Each case study includes competition analysis, budget framing, and realistic KPI ranges.

Our training materials reflect Ireland’s consumer behaviour and search trends, using local terminology and compliance guidance so your campaign outputs feel immediately applicable.

Printed case study sheets featuring Irish business sectors, sample KPIs, and market notes, placed beside a laptop with analytics charts and a pen.

Outcomes focused on job-ready skills

Portfolio-ready campaigns

Finish with campaign drafts, ad copy, keyword research, and tracking plans you can present to employers or clients.

Performance documentation

Learn to document hypotheses, tests, and results in a clear format aligned to Irish business reporting expectations.

Confidence in tools

Work with Google Ads, Microsoft Ads, and Meta Ads interfaces, plus supporting tools for keyword and audience discovery.

Portfolio folder with campaign plans, printed ad copy samples and charts, next to a laptop showing a PPC dashboard, representing job-ready outcomes.

Hands-on labs and tools

Labs are built around structured checklists, worksheets, and feedback cycles. You will simulate campaign launches and optimise based on provided performance signals.

  • Search and shopping campaign labs
  • Ad copy testing and creative briefs
  • Budget pacing and bid strategy workshops
  • Reporting and stakeholder communication practice
Training workspace showing open notebooks, digital marketing tools on a laptop, and a whiteboard with lab steps, highlighting a hands-on PPC workshop setup.

Frequently asked questions

Do I need prior PPC experience?

No. The beginner pathway starts with fundamentals and builds to live-ready campaign frameworks.

Is the training specific to Ireland?

Yes. Case studies, ad policy notes, and market insights are tailored to Irish consumer behaviour and local business contexts.

How hands-on are the labs?

Labs are guided and require you to build real campaign structures and reporting documents, not just watch demonstrations.

Will I work with all three ad platforms?

Yes. Modules cover Google Ads, Microsoft Ads, and Meta Ads with platform-specific best practices.

Can I use the materials for my own business?

Yes. Many students adapt templates and checklists directly for their business campaigns.

Do you provide certification?

We provide a completion document showing curriculum coverage and lab outputs for your portfolio.

Is the content updated for recent changes?

Yes. We review the curriculum regularly to keep it aligned with platform updates and Irish compliance requirements.

Request a free skills assessment

Tell us about your experience and goals. We will outline the most suitable learning path and lab focus. No pricing is displayed online; details are provided by our advisor.

Contact details: +353 1 697 2140, [email protected], 6-9 Trinity Street, Dublin 2, D02 EY47, Ireland