About Emerald PPC Academy
We are a young Dublin-based academy with a focused mission: to make PPC training practical, market-specific, and ready for the realities of Irish businesses. Our programmes are built around live campaign structures and measurable outcomes.
With one year of focused training experience, we put our energy into thorough curriculum development, detailed lab materials, and the confidence you need to plan and manage campaigns responsibly.
Our mission and values
We believe effective PPC education should prioritise clear practice over theory. That means working with local market data, preparing ad copy for Irish audiences, and learning to report results in a format understood by Irish stakeholders.
Practical first
We start with campaign structure and execution, then layer strategy so you can see immediate impact.
Local relevance
Every example and lab uses Irish terminology, business models, and sector-specific insights.
Clear outcomes
We help you build a portfolio you can share and confidently explain.
Focused on the Irish market
We study local search behaviour, budget expectations, and sector seasonality to keep content grounded in reality. Examples often include Dublin-based professional services, regional tourism, and Irish ecommerce, giving you context that matches where you plan to work.
We also stay aligned with Irish advertising guidance and platform policies to ensure compliance and avoid avoidable setbacks.
Teaching approach
We use short instructional sessions followed by structured lab work. Each lab includes checklists, templates, and guided feedback. This approach keeps learning active and ensures that your campaign build is grounded in real-world expectations.
- Campaign-first learning for faster confidence
- Detailed frameworks for ad copy, targeting, and budget planning
- Lab review sessions with improvement checklists
- Portfolio checkpoints at key milestones
Quality and learning support
We are committed to continuous improvement. Curriculum updates are based on platform changes, Irish market shifts, and participant feedback. Support materials are revised quarterly to reflect current best practices.
If you require additional guidance, our team can schedule tailored review sessions to strengthen specific areas like keyword selection, campaign structure, or audience targeting.
Visit us in Dublin
6-9 Trinity Street, Dublin 2, D02 EY47, Ireland
We operate from the city centre, making it simple to attend in-person workshops and assessment sessions.